Our Story

Aerial view of a sandy beach with scattered beachgoers lounging on towels and under umbrellas near the shoreline. Palm trees cast long shadows on the sand, and people can be seen swimming and enjoying the clear blue ocean water.

The Problem

In our college apartment in San Diego, California, the idea for Morning Do took shape as a rebellion against overpriced, sugary hydration drinks. Our mission was simple: eliminate unnecessary flavorings and ingredients and focus on pure sea salt electrolytes to make hydration affordable and accessible to everyone.

Two containers of Morning Do Hydration Electrolyte Powder in Lemonade Sea Salt flavor stacked on a sandy surface, set against a coastal backdrop with beach grass and ocean waves. Each jar contains 30 servings, designed for electrolyte replenishment and hydration support.

Our Idea

Morning Do represents our belief that proper hydration should be a straightforward, universal right. We crafted this formula to benefit everyone, from everyday individuals to Olympic athletes, making it suitable for consumption at any time of the day.

A woman riding a pink surfboard on a turquoise ocean wave, captured mid-turn with water splashing around her. The scene highlights the vibrant blue water and the dynamic energy of surfing in the ocean.

Our Solution

Our hydration powder unlocks your full potential across all aspects of life, ensuring that whether you're studying, working, or training, you're always at your best. With our unique formula, we're bringing hydration back to basics — sip by sip.